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    Today, Mercury’s range is rather small and quite similar to those automobiles sold under the Ford brand. It’s alliance with Lincoln, which dealers also sell Mercury cars to appeal to those seeking lower prices, has kept the brand alive, and the introduction of new models like the Montego and Mariner has helped it continue on, and right now it is marketing aggressively, and is rumored to be actively trying to appeal specifically to female drivers. The positive response to the Mercury Milan girl commercial has been greater than we had expected.

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