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Mercury experimented with importing what were for the American market some advanced European Fords under the Merkur nameplate
21st June 2009
But these quickly faded as buyers continued to flock to more conventional cars such as the Mustang and Sable. The Capri, which was a rebadged Mustang was briefly revived with an Australian 2 door convertible. The new Cougar was an innovatively styled Mystique-based coupe which was not given to Ford. Traditionally Mercury was given a counterpart to most Ford platforms. But when the mid-size Mystique and compact Tracer, and later Cougar were withdrawn without replacements, only the Sable and Grand Marquis automobiles were left. These targeted mostly grown families and retirees when Mercury had offered compacts since the Comet, and subcompacts since the Bobcat. By the time Mercury got the Monterey, Ford minvans were no longer competitive. While Ford Five-Hundred sales nose-dived from a moderately successful start, the Mercury Montego large sedan has sold only a fraction of the Ford, in contrast to the Dodge Charger selling nearly as well as its platform-mate, the Chrysler 300.
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