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- The new Seat Alhambra is already ordered
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Mercury would move from being an in-between marque to having a special stylish identity apart from others
21st June 2009
He compared the marque’s image to that of fashionable discount retailer, Target. There have also been reports that Mercury is trying to appeal (perhaps even exclusively) to female drivers.
However as of October 2006, the Mercury brand was being examined for possible elimination, according to Alan Mulally, who succeeded Bill Ford, Jr. as CEO of Ford, largely on hopes that he would be able to restructure Ford’s operations back into profitability after a $5.8 billion quarterly loss in Q4 of 2006.
J.D. Power and Associates announced in August 2007 that the Mercury line of vehicles had placed fifth in Overall Dependability Ratings, fifth in Powertrain Dependability Ratings, and sixth in Body & Interior Dependability Ratings.
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